Menodiciotto
/ Client
Founded in Turin in 1986, Menodiciotto is a company producing ice creams and sorbets that has managed to transform a family-run business into a large-scale production company. In addition to owning a historic ice cream shop in Piazza Castello, it supplies restaurants, hotels, and ice cream parlors in 15 different countries worldwide.
/ Assignment
As part of an ongoing strategic consulting contract for communication development, we were asked to renew Menodiciotto’s brand identity and build a strategy to promote the company’s products and services to achieve positioning objectives, brand awareness, and increased visibility.
/ Solution
Brochures, packaging, POP materials and setup materials for ice cream shops, videos, website: for Menodiciotto we have designed and created various communication solutions, tailored according to the channel and objectives to enhance a brand identity that is both fresh and refined. In the case of the website, for example, we created a design characterized by soft lines, elegant and playful details, a palette composed of sober colors such as grey, white, and gold, which blend well with the images of the products, with brighter and more vibrant tones.
Gelato made with art
Gelato made with art
/ Vision
In the brand promotion strategy, each project is built with the aim of conveying seriousness, elegance, an artisanal approach, and a focus on quality even in large quantities. With our communication plan, Menodiciotto presents itself as a company that is both historic and modern, attentive to its image and detail-oriented, able to embrace renewal without forgetting its origins.
