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Whatwe do

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Our approach



Our strength lies in projects of conscious design: beautiful and useful, visionary and concrete, memorable and functional.

We believe in strategic consulting as the sole, true tool for growth. Individual projects are not standalone sparks, but pieces that make up a mosaic built to make brands shine over time.

We are a kaleidoscope of creative connections

We combine images, codes, words, pixels

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Services



Advertising & Campaigns
ATL or BTL? For us, the winning strategy is the TTL approach (Through The Line), which is based on creating integrated marketing campaigns capable of reaching the target audience through a variety of media, from mass media to more direct channels such as web marketing, events, and social media. Adapting creativity to all online and offline formats and being able to plan various activities allows us to generate a coherent and engaging communication experience that increases brand visibility and creates a deep connection with consumers.
To this, we add an “unconventional” touch with guerrilla actions and ambient marketing that surprise and captivate the audience when they least expect it.

Deliverables:
Creativity across all online and offline formats, OOH Adv, Google Ads Campaigns, Unconventional Marketing, Media Planning
Branding & Corporate
When creating a brand personality, the keywords are research, authenticity, and consistency. This is why we start with an analysis of the brand, Brand Loyalty, and Brand Equity which, together with a SWOT analysis and the definition of buyer personas, lead us to the definition of vision and values. From here, we move on to designing the image, key messages, and tone of voice, thus composing the brand identity, which will express the brand’s soul in a coherent manner across all media.
In our work, we follow the principles of Design Thinking and creative processes such as Design Sprint, a method that involves collaboration between agency figures and the project team to identify problems, objectives, and relative solutions in a short time. An active involvement technique that combines the company’s expertise with the agency’s vision.

Deliverables:
Brand identity, Brand strategy, Brand Activation, Brand Positioning, Rebranding
Packaging
Packaging is more than just a container. It’s a storyteller, a value conveyor, and a brand essence revealer. Shape, size, graphics, material, texture: every element is meticulously crafted to meet technical needs (practicality and product preservation), achieve communication goals on an informative level, and captivate users by evoking emotions. From packaging to POP materials, we develop original and innovative paper engineering projects, with a special focus on eco-sustainability, to engage your audience and best represent you and your business.

Deliverables:
Packaging, POP/POS materials
Editorial
Quality content deserves quality layout. No matter the nature of the material, we know how to make text and graphic elements interact with the available space, choosing the most suitable format, fonts, and weights, giving breathing room when needed, creating rhythm and dynamism without sacrificing readability.
We also handle the editorial direction of periodicals and produce articles for magazines and journals thanks to our professional journalists.

Deliverables:
Catalogs, Books, Magazines, Manuals, Periodicals, Brochure, Leaflets, Educational Materials, Financial Statements, Ebooks, Corporate Presentations
Web development & Interaction design
Ideating a digital product is a complex process, with many aspects to consider: usability, accessibility, functionality, clarity in content organization, aesthetics, attention to detail, and security. This is why we follow the principles of UX, UI, and Interaction Design to create dynamic and intuitive architectures that involve the application of scientific methods such as Hick’s law and Fitts’s law.
These guidelines can make the difference between a usable, well-structured, and visually appealing product and a beautiful box full of content that is impossible to open.

Deliverables:
Website (WordPress, .NET), Landing Page, E-commerce, App, Management Software
Social media & Content marketing
Just being present in the social and digital world is not enough. You need to have a solid strategy in place across all platforms to help your brand build a deep connection with its target audience and turn followers into a community. It’s not just about what, where, and when to post. It’s about creating engaging content that sparks interaction and using these channels to communicate directly with your users, answering questions, providing support, and gathering feedback.
Visibility, engagement, lead generation, conversions: guided by strategic thinking, we know how to achieve any goal.

Deliverables:
Social Media & Content Strategy, Social Media & Content Creation, Editorial Calendars, Ad Campaigns, Direct Email Marketing, Newsletter, Video, Podcast, Blog
Video & Photography
“A picture is worth a thousand words.” Yes, but only if it’s the right picture for your business. Through our collaborations with professional directors, videographers, and photographers, we bring products, companies, and success stories to life in all possible ways, from the most emotional commercials to corporate videos, from corporate shootings to event reports. We also create digital and phygital events, live streaming, live events, and broadcast transmissions.
No predefined templates or overused schemes: every creative choice is studied to make the brand’s identity stand out with a unique look, capturing attention and creating a connection with viewers to stand out from the competition in style.

Deliverables:
Photoshoot, Video Corporate, Video Storytelling, Digital Events, Phygital Events, Live Streaming, Broadcasting
Event & Space design
Creating an effective exhibition layout goes beyond simply organizing and “dressing” spaces. The fundamental step is to craft a visual, informative, and sensory narrative that guides visitors through an engaging and unprecedented journey, often incorporating interactive elements and new technologies like augmented and virtual reality.
Whether it’s museum exhibits, booths, or brand activations, our goal remains constant: blending art, design, and innovative communication to transform spaces into experiences.

Deliverables:
Event Production, Brand Activation, Interactive Multimedia Communication, Visual Merchandising
Augmented & Virtual reality
Why do we use augmented reality (AR) and virtual reality (VR) in communication? It’s simple: with these technologies, we can create multisensory and interactive experiences that can engage users emotionally like never before.
Delve into the features of a product or try it out even if it’s not physically there, create events and tours to virtually explore an environment, generate highly realistic avatars to inform and entertain: the potential of AR and VR is incalculable and we can’t wait to put it to use to elevate your brand.

Deliverables:
Metahuman Avatars, Virtual Tours & Exhibits, Gamification
Artificial intelligence
Artificial intelligence applied to marketing and communication is an extremely useful tool for speeding up some processes, optimizing outputs, obtaining quick responses or suggestions, and, above all, understanding consumer behavior thanks to the ability to analyze a huge amount of data in a short time. We have learned to know it and use it to our advantage in various fields, from copywriting to campaign setup, from coding to social media management, image creation and post-production of photos, videos, and audio.
A disruptive innovation that allows us to achieve great results with just a few clicks.


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Clients



Roots means physical roots, like those that give life to organisms, and metaphorical ones, which refer to the true essence of a place.

Heritage management 

Destination management

Creativity and communication

Space design

Roots is also “Raising our outstanding treasures”: the mission of this new reality is to raise, revive, preserve our extraordinary treasures, because the historical, cultural, and landscape heritage of a territory is for all of us a basic necessity, the lifeblood that flows in the roots of humanity.